SIX-WEEK
MEDIA RELATIONS COACHING PROGRAM

A RESULTS-DRIVEN BOOT CAMP FOR AMBITIOUS BUSINESS OWNERS, ENTREPRENEURS, AND MARKETERS LOOKING TO ELEVATE THEIR BRAND VISIBILITY AND ATTRACT MORE CLIENTS.

This six-week coaching program will teach you the exact strategies for securing media coverage, building relationships with journalists, and positioning yourself as an industry expert.

By the end of this program, you will:

✔️ Develop a strong media toolkit, including a pitch letter and press kit
✔️ Identify the right publications, podcasts, and speaking opportunities to amplify your brand
✔️ Confidently pitch journalists and land press features
✔️ Know how to secure media coverage that builds credibility and attracts opportunities
✔️ Leverage media coverage to grow your business and position yourself as an industry leader

SAVE MY SPOT!

**YOU’LL LEARN ALL OF THIS…**

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Week 1: Understanding Media Relations & Assessing Your Readiness

✔️What is media relations, and how is it beneficial?
✔️The biggest myths about public relations
✔️Are you ready for PR? (Brand clarity, online presence, and time commitment)

Woman with curly hair and glasses writing in a large yellow notebook indoors.

Week 2: Crafting a Compelling Media Story

✔️How to develop a newsworthy angle for your brand
✔️Turning your story into a powerful media narrative
✔️Positioning new products or services for media coverage

Man wearing glasses and a gray sweater using a laptop at a desk with a coffee mug.

Week 3: Building Your Media Toolkit

✔️ How to write a strong pitch letter that gets responses
✔️ What to include in a media kit (+ templates!)
✔️ Creating a targeted media list for outreach

Woman working at a desk with a computer, coffee mug, and notepad.

Week 4: Pitching to Journalists & Securing Press Coverage

✔️ What the media looks for in a great story
✔️ The do’s and don’ts of pitching journalists
✔️ How to follow up and build media relationships

Group of people sitting on chairs against a green tiled wall, engaged in discussion in a modern setting with one person holding a tablet.

Week 5: How & When to Work with a PR Agency or Publicist

✔️What a PR professional can do for your business
✔️What to know before hiring a publicist or agency
✔️When is the right time to invest in PR support?

Woman in sportswear recording a video with a smartphone on a tripod, with a bowl of cereal, orange juice, fruit, and vegetables on the table.

Week 6: Expanding Your Visibility Beyond Press Features

✔️ How to secure podcast interviews and speaking engagements
✔️ Which media outlets to target for your industry
✔️ Leveraging media features for long-term brand growth

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Bonus Module: Leveraging Press Coverage for Business Growth

Once you secure media coverage, what’s next? Learn how to:
✔️ Repurpose media coverage for social media, email marketing & your website
✔️ Use PR wins to build credibility & attract new clients
✔️ Strengthen relationships with journalists for ongoing press opportunities

Our last session will feature a special guest editor or journalist who will answer your questions and share insights on what they look for in a compelling pitch.

THIS PROGRAM IS FOR…

✔️ Entrepreneurs & Small Business Owners – Ready to increase brand awareness and land media features.
✔️ Marketers & PR Professionals – Looking to refine their media relations skills and secure press coverage.
✔️ Coaches & Consultants – Seeking to establish themselves as thought leaders through PR.
✔️ Startup Founders – Needing media visibility to grow their brand.
✔️ Creatives & Personal Brands – Wanting to leverage PR for credibility and audience growth.
✔️ Career Changers & PR Graduates – Exploring media relations and looking for practical, hands-on training.

No PR experience is required. This program is designed to help both beginners and those with some media experience refine their strategy.

LAND MEDIA OPPORTUNITIES THAT ELEVATE YOUR BRAND AND POSITION YOU AS A TRUSTED EXPERT.

Meet Your Coach

With over 15 years of experience in public relations and marketing, Elisabeth has helped entrepreneurs, small businesses, and brands land media coverage in major publications like Adweek, Black Enterprise, Entrepreneur, The Drum, and more.

She has worked with top agencies and brands, including Spotify, Viral Nation, and Naeem Khan, to craft compelling narratives that get attention.

This six-week Media Relations Coaching Program is designed to give business owners, marketers, and aspiring PR pros the strategies, tools, and confidence to secure their press coverage—without relying on expensive agencies.

If you’re ready to increase your brand visibility, attract more opportunities, and position yourself as a thought leader, let’s get started!

Elisabeth Castera

PUBLICATIONS OUR CLIENTS HAVE BEEN FEATURED IN

WHAT CLIENTS ARE SAYING

"This was my first time working with a professional in public relations and I am happy that I got to experience it with Elisabeth and the Babette Communications team. Elisabeth values transparency, communication, and deadlines which I couldn't be more thankful for. Babette Communications will also prep you for engagements and provide you with the necessary resources to succeed."

— Melissa Sutherland Moss, Visual Artist,
"I had the pleasure of working with Elisabeth alongside her company Babette Communications for a series of development workshops, and I must say I am truly grateful for the wealth of knowledge she has & was able to share. Elisabeth is tremendously skilled at being relatable and captivating her audience during her presentations. I would highly recommend Elisabeth and Babette Communications to anyone who is seeking to learn how to effectively launch a successful public relations campaign for their company or grow their marketing strategy!"

— David Tanis, Executive Director & Founder @ Showing Hearts Foundation,