Melissa Sutherland Moss

Goal: We partnered with Melissa Sutherland Moss, an interdisciplinary artist based in Brooklyn, New York, to gain greater recognition within her community and the art world. Her objective was also to highlight her new collage series in celebration of Women's History Month.

Solution: We developed a comprehensive media strategy, including biweekly calls, a shared project tracker, and monthly reporting, to ensure alignment and track progress. Our focus was on creating brand awareness for Melissa Sutherland Moss by securing media coverage that would position her as a thought leader and credible artist within the art industry.

Babette Communications crafted and shared Melissa's compelling story, emphasizing her artistic vision, unique journey, and the impact of her work. We strategically pitched her to relevant publications, podcasts, and journalists, ensuring the content aligned with trending topics in the art world. We highlighted her entrepreneurial journey, her dedication to empowering others through art, and the significance of her work in both personal and community spaces.

Results: Our targeted outreach resulted in significant media placements, including:

• HelloBeautiful: Coverage discussing her "First Lady" collage series and artistic journey.

• BKReader: Feature on her new collection for Women's History Month.

• Black Enterprise: Highlighting her entrepreneurial journey and impact on the art community.

These placements helped elevate Melissa's brand, bringing broader recognition to her work and further solidifying her as a respected figure in the art world.