Inhabitr

Goal: Inhabitr, a Chicago-based designer furniture rental company, sought to increase media coverage for their products, services, and offerings while positioning them as a leader in the furniture rental space.

Solution: We developed and executed a comprehensive PR strategy that included ongoing pitching to national, trade, business, and regional outlets. Our efforts involved crafting press releases, developing creative pitch angles, and aligning campaigns with timely events, such as back-to-school season for dorm room rentals and staging solutions for short-term leases and hotels. In addition, we highlighted Inhabitr’s flexibility, white-glove delivery, and hassle-free assembly services to differentiate them in a competitive market.

Results: Our efforts secured impactful media coverage, including:

• Business of Home: Coverage in the "Comings & Goings" section highlighting executive-level additions to the company.

• MyDomaine: Featured in a round-up of the best furniture rental companies.

• Furniture Today: A feature on Inhabitr’s headquarters move to the West Coast and expansion into key California markets.

These placements not only enhanced Inhabitr’s brand visibility but also reinforced their position as a flexible, customer-focused leader in the furniture rental industry, contributing to their overall growth and market presence.